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SCHURTER Asia is extending the Management Team

At the beginning of 2024, the new Managing Director Asia & Vice President, Guanghua Yang, took over responsibility for all SCHURTER activities in Asia. One of his main objectives is to further expand the market presence in Asia. As part of this expansion, we are thrilled to announce the appointment of new key positions in our management team in Asia. Their extensive experience and diverse backgrounds are invaluable as we continue to expand our presence in the region.

Fangzhen Xiao – Sales Director Greater China

Fangzhen Xiao holds a bachelor degree in Electrical Automation from Fuzhou University and an EMBA from Xiamen University. With 20 years of experience in the electronic components industry, he has a proven track record in sales management. Fangzhen Xiao previously served as the Sales Director for South China at C&K, where he established new sales and channel management policies, significantly increasing market share and sales across various industries. Prior to that, he spent 14 years at Phoenix, contributing to its dominant market position of Device Connectors in China. Fangzhen Xiao is committed to creating value for our customers and achieving our strategic goals in China.

Kevin Feng – Sales Director South Asia

Kevin Feng joins SCHURTER with over 24 years of experience in the electronics industry, having worked at Amphenol, TE, and C&K. At C&K, he led the South Asia team, managing regions including Taiwan, ASEAN, Japan, and Korea, and drove significant growth in the Switch and Connector product lines. Kevin Feng holds a bachelor degree in Applied Mathematics from Taiwan Chung Hua University. His expertise in sales, product management, and business development, combined with his strong background in the electronic components market, will be crucial in supporting our expansion in South Asia.

Palanivelan Subramanian – Sales Director India

Palanivelan Subramanian brings nearly two decades of experience in sales and marketing within the interconnect and automation components industry. He holds a degree in Electrical & Electronics Engineering and an Executive MBA in Strategic Management. Palanivelan Subramanian had leadership positions at Wago, Weidmueller, Phoenix Contact, and TE Connectivity, where he was instrumental in expanding market reach and integrating key business units. His appointment as Director of Sales & Marketing for India marks an important step for SCHURTER's growth in this key region. Palanivelan Subramanian's leadership skills and extensive experience make him ideally suited to lead SCHURTER into the future in India.

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